Our training provides you with the essential skills to communicate in an international context.
We teach and design training that develops verbal linguistic intelligence¹ and cultural intelligence².
Both intelligences are a differentiating factor in companies and in the labor market.
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The globalization of markets has accelerated the internationalization of companies.
According to data published by the Foreign Investment Registry of the Secretariat of State for Trade, foreign investment in Spain in 2023 reached €28.215 billion, demonstrating the strength of the Spanish economy and the confidence investors have in it.
Communicate in a multicultural environment it is increasingly necessary.
1. In the early 1980s, the American psychologist and teacher Howard Gardner (1943) spoke for the first time about linguistic-verbal intelligence, that is, within the theory of multiple intelligences. la capacidad de usar las palabras de manera efectiva, en forma oral o escrita.
2. The term Cultural Intelligence (CI) was first used in 2003 by Christopher Earley, Professor of Organizational Behavior at the London Business School, and Dr. Soon Ang of Nanyang Technological University in Singapore. It refers toa person's ability to adapt to new cultural contexts.
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